2026 FOOD MARKETING CALENDAR: TAKE ADVANTAGE OF KEY EVENTS
Plan your campaigns and keep your brand moving all year round
In a sector where seasonality and emotion guide decisions, planning your communications has become essential.
The 2026 Food Marketing Calendar, designed by Gourmet Selection, supports all players in the food industry: producers, brands, distributors and delicatessens, in promoting their products at the right time.
It is more than just a calendar: it is a strategic tool for planning your actions, feeding your ideas and strengthening your visibility throughout the year.
Download the 2026 calendar for free to plan your highlights and set the pace for your gourmet year.
A strategic tool for exhibitors
The 2026 Food Marketing Calendar is designed for producers, artisans and food brands who want to structure their marketing and sales activities. Plan your product launches according to seasons, trends and consumer habits. Plan your communication campaigns, your presence at trade shows such as Gourmet Selection 2026 (7–8 June, Paris Expo Porte de Versailles), and your collaborations with distributors.
Each date becomes an opportunity to make your voice heard:
- Highlight a product on World Cheese Day (March),
- Launch a campaign around Rosé Day (June),
- Share a recipe inspired by Taste Week (October).
These recurring events reinforce your credibility and visibility among buyers, influencers and the media.
Tip: associate your brand with moments of collective delight to create a long-term link with your customers.
An inspirational guide for visitors
Distributors, fine food retailers, restaurateurs and food professionals will find the 2026 Food Marketing Calendar a valuable decision-making tool. It allows you to anticipate peak consumption periods to promote in-store, adapt your product ranges and window displays according to the seasons and occasions, organise sales promotions in line with current trends, and discover new suppliers at major food events.
Inspiring and practical, this calendar facilitates planning and stimulates creativity in the gourmet food sector. It is the ideal companion for building a year rich in flavours and emotions. Plan your 2026 now and create memorable customer experiences.
The calendar, a gourmet storytelling tool
Beyond planning, the 2026 Food Marketing Calendar is a powerful storytelling tool. It helps you create a rhythm for your communications, tell stories and bring your values to life.
Associate your products with moments in life: the conviviality of a summer aperitif, the sweetness of a winter dessert, the freshness of a spring harvest.
Each season becomes an opportunity to forge an emotional connection with your customers.
In a context where consumers are looking for authenticity, meaning and pleasure, this time-based approach gives real depth to your communication. You are no longer just talking about products: you are sharing an experience.
The 2026 food calendar: gourmet highlights throughout the year
The year 2026 is full of opportunities to connect and celebrate taste. Here is an overview of the highlights of the calendar, which you can discover in its entirety.
January
- 6 January: Epiphany – Galette des Rois
- 16 January: International Spicy Food Day
- 19 January: International Popcorn Day
February
- 2 February: Candlemas
- 9 February: World Pizza Day
- 17 February: Shrove Tuesday
March
- 7 March: National Cereal Day
- 17 March: St Patrick's Day (beer)
- 24 March: European Artisanal Gelato Day
April
- 4 April: International Carrot Day
- 5 April: Easter (chocolate)
- 22 April: Mother Earth Day
May
- 2 May: World Tuna Day
- 20 May: World Bee Day (honey)
- 28 May: Chardonnay Day
June
- 1 June: World Milk Day
- 18 June: International Sushi Day
- 27 June: World Pineapple Day
July
- 20 July: International Cake Day
August
- 1 August: International Beer Day
- 3 August: American Watermelon Day
- 28 August: World Red Wine Day
September
- 2 September: World Coconut Day
- 5 September: World Samosa Day
October
- 1 October: International Coffee Day
- 16 October: World Food Day
- 25 October: World Pasta Day
November
- 1 November: World Vegan Day
- 20 November: Beaujolais NouveauDay
- 26 November: Thanksgiving
December
- 3 December: World Sandwich Day
- 13 December: World Raclette Day
- 25 December: Christmas (family meal)
Each date is an opportunity to tell your story, share your experiences and spread the word about your gourmet world.
Published by Gourmet Selection, the trade show dedicated to quality food products, the 2026 Food Marketing Calendar is an essential resource for planning your sales and communication activities throughout the year.
Available in a bilingual French/English version, it offers a clear and inspiring overview of the highlights of 2026 in the food & beverage sector.
Plan, inspire, innovate.
Download the 2026 Food Marketing Calendar now and make every season an opportunity for development, storytelling and visibility.
To go further: follow our news
Throughout the year, the Gourmet Selection trade show brings the passion for quality groceries to life through its News section.
A true barometer of food trends, it explores topics that inspire professionals: natural plant-based alternatives, non-alcoholic experiences, eating well at home... all signs that reflect the evolution of consumer tastes and expectations.
The News section also highlights those who embody the gourmet spirit: passionate artisans, producers, distributors and retailers. The Tour de France des Épiceries visits independent shops, while the series Le détail qui compte des Épiciers de France provides practical advice on shop management and regulations.
Open to the world, the section also reveals the latest news about the show: new stand offerings, a tour of France and around the world of exhibitors, events and new products, etc.
By regularly consulting this section, you can stay connected to the dynamics of the sector, fuel your marketing ideas and anticipate the major trends that will shape your year.
Discover all the latest news from Gourmet Selection
Would you like to visit the show?
Each edition of Gourmet Selection is a true immersion in the heart of fine food. By visiting the show, you will discover a carefully selected range of exceptional products, meet passionate producers and spot the trends that will shape the food of tomorrow. It is also an opportunity to attend conferences, taste new products and forge special links with market players.
Would you like to exhibit?
Participating in Gourmet Selection as an exhibitor means joining the professional community of quality food. The show offers you unique visibility among buyers, retailers and distributors seeking authenticity and innovation. It is also a space for exchange, showcasing expertise and creating sustainable business opportunities.
"Gourmet Selection brings together every year dedicated grocers and talented producers, all driven by the same desire: the quest for excellence and authenticity in the products they offer. For all of us, the show is much more than an exhibition: it's a real hub for trends in a sector that is teeming with innovation. Over the two days, visiting professionals will find inspiration to fill their shelves with unique products of the highest quality, while exhibitors present their creations to a public that is as discerning as it is demanding!"
Fernando Medina Zenoff
Director of Gourmet Selection
A world of gourmet products
Gourmet Selection brings together a wide variety of products designed to awaken all the senses: rare, original, local, exotic, and ethnic specialties; gourmet gift items; refined packaging; festive and gastronomic products. It also features certified goods, including organic items, AOC/PDO/PGI products, labeled selections, as well as those supporting fair trade and sustainable development.
Plan your campaigns and keep your brand moving all year round
In a sector where seasonality and emotion guide decisions, planning your communications has become essential.
The 2026 Food Marketing Calendar, designed by Gourmet Selection, supports all players in the food industry: producers, brands, distributors and delicatessens, in promoting their products at the right time.
It is more than just a calendar: it is a strategic tool for planning your actions, feeding your ideas and strengthening your visibility throughout the year.
Download the 2026 calendar for free to plan your highlights and set the pace for your gourmet year.
A strategic tool for exhibitors
The 2026 Food Marketing Calendar is designed for producers, artisans and food brands who want to structure their marketing and sales activities. Plan your product launches according to seasons, trends and consumer habits. Plan your communication campaigns, your presence at trade shows such as Gourmet Selection 2026 (7–8 June, Paris Expo Porte de Versailles), and your collaborations with distributors.
Each date becomes an opportunity to make your voice heard:
- Highlight a product on World Cheese Day (March),
- Launch a campaign around Rosé Day (June),
- Share a recipe inspired by Taste Week (October).
These recurring events reinforce your credibility and visibility among buyers, influencers and the media.
Tip: associate your brand with moments of collective delight to create a long-term link with your customers.
An inspirational guide for visitors
Distributors, fine food retailers, restaurateurs and food professionals will find the 2026 Food Marketing Calendar a valuable decision-making tool. It allows you to anticipate peak consumption periods to promote in-store, adapt your product ranges and window displays according to the seasons and occasions, organise sales promotions in line with current trends, and discover new suppliers at major food events.
Inspiring and practical, this calendar facilitates planning and stimulates creativity in the gourmet food sector. It is the ideal companion for building a year rich in flavours and emotions. Plan your 2026 now and create memorable customer experiences.
The calendar, a gourmet storytelling tool
Beyond planning, the 2026 Food Marketing Calendar is a powerful storytelling tool. It helps you create a rhythm for your communications, tell stories and bring your values to life.
Associate your products with moments in life: the conviviality of a summer aperitif, the sweetness of a winter dessert, the freshness of a spring harvest.
Each season becomes an opportunity to forge an emotional connection with your customers.
In a context where consumers are looking for authenticity, meaning and pleasure, this time-based approach gives real depth to your communication. You are no longer just talking about products: you are sharing an experience.
The 2026 food calendar: gourmet highlights throughout the year
The year 2026 is full of opportunities to connect and celebrate taste. Here is an overview of the highlights of the calendar, which you can discover in its entirety.
January
- 6 January: Epiphany – Galette des Rois
- 16 January: International Spicy Food Day
- 19 January: International Popcorn Day
February
- 2 February: Candlemas
- 9 February: World Pizza Day
- 17 February: Shrove Tuesday
March
- 7 March: National Cereal Day
- 17 March: St Patrick's Day (beer)
- 24 March: European Artisanal Gelato Day
April
- 4 April: International Carrot Day
- 5 April: Easter (chocolate)
- 22 April: Mother Earth Day
May
- 2 May: World Tuna Day
- 20 May: World Bee Day (honey)
- 28 May: Chardonnay Day
June
- 1 June: World Milk Day
- 18 June: International Sushi Day
- 27 June: World Pineapple Day
July
- 20 July: International Cake Day
August
- 1 August: International Beer Day
- 3 August: American Watermelon Day
- 28 August: World Red Wine Day
September
- 2 September: World Coconut Day
- 5 September: World Samosa Day
October
- 1 October: International Coffee Day
- 16 October: World Food Day
- 25 October: World Pasta Day
November
- 1 November: World Vegan Day
- 20 November: Beaujolais NouveauDay
- 26 November: Thanksgiving
December
- 3 December: World Sandwich Day
- 13 December: World Raclette Day
- 25 December: Christmas (family meal)
Each date is an opportunity to tell your story, share your experiences and spread the word about your gourmet world.
Published by Gourmet Selection, the trade show dedicated to quality food products, the 2026 Food Marketing Calendar is an essential resource for planning your sales and communication activities throughout the year.
Available in a bilingual French/English version, it offers a clear and inspiring overview of the highlights of 2026 in the food & beverage sector.
Plan, inspire, innovate.
Download the 2026 Food Marketing Calendar now and make every season an opportunity for development, storytelling and visibility.
To go further: follow our news
Throughout the year, the Gourmet Selection trade show brings the passion for quality groceries to life through its News section.
A true barometer of food trends, it explores topics that inspire professionals: natural plant-based alternatives, non-alcoholic experiences, eating well at home... all signs that reflect the evolution of consumer tastes and expectations.
The News section also highlights those who embody the gourmet spirit: passionate artisans, producers, distributors and retailers. The Tour de France des Épiceries visits independent shops, while the series Le détail qui compte des Épiciers de France provides practical advice on shop management and regulations.
Open to the world, the section also reveals the latest news about the show: new stand offerings, a tour of France and around the world of exhibitors, events and new products, etc.
By regularly consulting this section, you can stay connected to the dynamics of the sector, fuel your marketing ideas and anticipate the major trends that will shape your year.
Discover all the latest news from Gourmet Selection
Would you like to visit the show?
Each edition of Gourmet Selection is a true immersion in the heart of fine food. By visiting the show, you will discover a carefully selected range of exceptional products, meet passionate producers and spot the trends that will shape the food of tomorrow. It is also an opportunity to attend conferences, taste new products and forge special links with market players.
Would you like to exhibit?
Participating in Gourmet Selection as an exhibitor means joining the professional community of quality food. The show offers you unique visibility among buyers, retailers and distributors seeking authenticity and innovation. It is also a space for exchange, showcasing expertise and creating sustainable business opportunities.
"Gourmet Selection brings together every year dedicated grocers and talented producers, all driven by the same desire: the quest for excellence and authenticity in the products they offer. For all of us, the show is much more than an exhibition: it's a real hub for trends in a sector that is teeming with innovation. Over the two days, visiting professionals will find inspiration to fill their shelves with unique products of the highest quality, while exhibitors present their creations to a public that is as discerning as it is demanding!"
Fernando Medina Zenoff
Director of Gourmet Selection
A world of gourmet products
Gourmet Selection brings together a wide variety of products designed to awaken all the senses: rare, original, local, exotic, and ethnic specialties; gourmet gift items; refined packaging; festive and gastronomic products. It also features certified goods, including organic items, AOC/PDO/PGI products, labeled selections, as well as those supporting fair trade and sustainable development.