FORTWENGER REINVENTS THE GINGERBREAD TRADITION
The Fortwenger has developed its range of gingerbread.
250 years of creating sweet memories for thousands of children and adults. Fortwenger was founded by Charles Fortwenger, a master baker who opened his workshop in the heart of Alsace in Gertwiller in 1768. Two centuries later, Fortwenger's famous gingerbreads are still produced with the same respect for tradition as the founder intended: quality ingredients, ancestral know-how and a lot of creativity.
‘We have 200 references, even 300 if you include chocolate-based products,’ explains Jennifer Lieber, manager of the Fortwenger shop in Paris and, at the meantime, in charge of projects. ‘Our range covers much more than traditional gingerbread and Christmas brioche.’
Credits: Fortwenger
Sparkling chocolate
The gingerbread range includes some fifty products. These include different flavours such as blueberry gingerbread, orange gingerbread and quetsche gingerbread. There are also a range of this Rhineland speciality, including filled biscuits, nonnettes and palets. Fortwenger has greatly expanded its range of products in recent years. The range also includes pretzels, chocolate bars, cookies, macaroons, infusions and even savoury aperitif biscuits.
‘Our range is constantly growing. One of our new products for 2024 is a Mannele (a filled cake in the form of a little man, editor's note) covered with sparkling chocolate. Available in milk or dark chocolate’, explains Jennifer Lieber.
The other new 2024 products include toffee cookies and surprising chocolate bars with... mini-pretzels inserted.
Fortwenger has a retail network of 9 shops as well as a Gingerbread Palace, an attraction that evokes the Grimm brothers' fairy tale “Hansel and Gretel”. It also tells the story of gingerbread, how it is made and Alsace's Christmas traditions. The company was also at Gourmet Selection to attract fine food stores owners. An excellent way to showcase their products in the few weeks before the end-of-year festivities.